Lorelux rebranding
Lorelux is an innovative startup using recycled plastic to produce luminaires in a sustainable and durable way. To renew its visual aesthetic approach, we started with the redesign of the logo combining timeless elegance and contemporary color palette. The new identity reflects the brand’s values: the colours and the materials are in harmony with both historic and contemporary cities. The website, as in the catalogues, was to give the leading role to the light, using a minimal but elegant style. We curated the graphic design, the look of the photos, as well as the design regarding the 3d environments.
Client: Lorelux
Year: 2022
Art Direction: Raffaella Mangiarotti Studio
Photo: Matteo Cirenei, Michele Manisi
Website developer: Arcangelo Saracino, Ettore Ricci
