Lorelux is an innovative startup revolutionizing the lighting sector by transforming recycled plastic into sustainable, durable, and aesthetically refined luminaires.
To redefine its visual identity, the rebranding project began with a logo redesign, combining a more contemporary visual language with a clean color palette that best expresses the brand’s vision.
The website and catalogues were designed to make light the absolute protagonist, including a revision of digital communication to ensure aesthetic consistency with the brand’s new vision.